Your Live Video Has Stopped You Can Try Again Later

Your brand has a story. A story that is unique. A story that people care about. A story that needs to be told. Live! In front of hundreds of people tuning in! But, we know what'southward stopping you, 'crusade we've been there too!

That's why, in this article, nosotros answer the questions you've been besides hesitant to ask, so you can learn how to create professional person TV-quality alive streams for Facebook without the Boob tube studio price tag.

Ready? Let's get down to it!

The Plan Of Activity

one. What is Facebook Live?
2. How to go alive on Facebook from your mobile?
3. How to stream live on Facebook from your desktop?
4. How to Facebook alive stream to multiple pages?
5. How to download Facebook alive videos?
6. Multistreaming your Facebook live videos
7. How to gear up for Facebook live streaming?
8. 10 actionable ideas for your Facebook live stream
nine. ten Facebook live tips to create pro Facebook lives
10. How to analyse your Facebook alive video and iterate?
11. Repurposing: How to utilize your Facebook live to generate more content
12. FAQs

1. What is Facebook Live?

Facebook has a dissemination feature that lets yous reach out to your audience in real-time and speak to them live. Yous can get live from your mobile and desktop, and it also allows you to choose who can lookout man your broadcast. Information technology is a great tool to get your audition involved in events and conversations that are important to yous. People effectually the world, businesses included, use Facebook live video to build a relationship with their audience.

Before we get downward in the trenches, let'southward do a quick tour of the nuts. If you've already streamed live before, y'all could skip the nuts and leap to actionable ideas for Facebook live !

2. How to go live on Facebook from your mobile?

Live video streaming direct from your mobile device is super convenient and definitely more common than live streaming from a reckoner. Yous can go live from anywhere, at any point in time, and share your existent-time view with your audience.

In case you are finding it daunting to live stream from your cell phone, here's a pace-by-step guide to walk you through the process:

Stride i: Open the Facebook awarding on your mobile device and go to your newsfeed.

Stride 2: Just below your condition update bar, you will discover a 'alive' button on the extreme left corner. locate that push button and click on it.

Step 3: As shortly as y'all press the 'alive' push, Facebook will ask for permission to access your microphone and camera. This is to ensure that Facebook tin can stream your audio and video with your consent. yous will take to grant FacebookFacebookFacebook these permissions to proceed.

Step 4: On the summit left corner, yous'll discover a 'to' option, which lets you decide who can see your alive.

Step 5: If yous are a brand, you lot would desire more people to be able to see your live stream. hence, yous'd want to go ahead with public.

Step 6: Now that you take set your audience, you lot need to tell them what your alive video is about. Yous can do this past calculation a clarification to your live video. Tap on the text surface area to add together a description.

For instance, if you are a makeup brand going live with a makeup tutorial, you can add the following clarification – "We bring to y'all a uncomplicated fresh confront makeup tutorial with the use of products from our newest summer collection "Floriel" alee of our big launch. Get gear up with us!"

Step seven: You can tag people, add a location or add together an activity to your live video past clicking on the icons next to the text area. You can likewise tap the wand icon adjacent to the 'start alive video' button to add fun filters and furnishings to your live video.

Pro Tip: You can experiment with these filters and effects in an actual alive stream with the view restricted to 'Only Me', to practice before your public alive stream.

Pace 8: Now, yous are all gear up to go live on Facebook from your mobile phone. Hit the 'beginning live video' button and Facebook volition give you lot a countdown of "3, 2, 1…' and you lot are at present streaming live right from your mobile!

Step 9: Once you are live, your viewers can react and comment on your live stream. These reactions and comments volition show up on your screen during the live, and then you can interact with them and reply their questions. You must encourage your audience to engage with you as freely every bit possible on the Facebook live chat.

Step 10: One time you accept finished your video and practise non have anything further to share, you need to finish your broadcast. Click the 'end' push on the lesser right corner to end your live stream. The video will automatically show up on your timeline which you can and so save, edit or delete like whatsoever other postal service on Facebook.

3. How to stream alive on Facebook from your desktop?

While live-streaming from mobile devices is extremely convenient, information technology too lacks professionalism. If live-streaming is your become-to thing, y'all might want to consider doing information technology through a desktop as it gives much more customization and flexibility.

Here'southward how to do information technology:

Footstep 1: Open up up your Facebook page on your computer and click on the 'live' push button on your profile folio, next to the 'create' choice.

Footstep 2: Facebook has added a couple of new options for streaming from your computer.

Facebook alive stream key allows you to skip the usual checklist that you take to go through before starting a live stream. It is a corking option for publishers, businesses, and influencers who use Facebook alive regularly. You tin can find Facebook live stream key when you lot go live using your desktop. With the Facebook live stream fundamental, yous can also use external streaming apps like OBS and Be.Live .

The button adjacent to it called 'Use Paired Encoder' lets you stream from a device without having to accept the Facebook alive stream page open. Super convenient for press briefings or outdoor lives.

For now, we will show you lot how to go live using your reckoner'due south webcam. Select the 'Use Camera' option and click on 'Next'.

Footstep 3: You can add a description to your live video similarly as you did for your mobile live stream. You can as well add together a location, activity, and tag people to your alive video.

Step iv: Customize your audition and decide who can come across your alive video.

Once again, as a brand, you lot would want your alive stream to be 'Public' so that more people can meet it. Once y'all are done setting up, click on the 'Go Live' push button and you can first your live stream.

Step 5: If y'all are done with the live, you lot take to click on 'finish' and end the broadcast.

The alive video will automatically be saved to your timeline, and you tin edit it, create a separate mail service out of information technology or even delete the video like you lot tin can with whatever other post on Facebook.

How to become alive in a Facebook group?

You lot can go live from your Facebook Group and Page simply like you did on your profile. Merely go to the grouping or page you want to stream from and tap on 'Write Something' on the wall (this is where you unremarkably create a mail service).

You will then get an option to go alive, tap on that, and voila, you're ready to become live. The audition for your live will automatically exist set for the group or page you are streaming alive from.

How to schedule Facebook Lives For Afterwards?

Let'due south say yous desire to do a alive stream on a sure mean solar day of the calendar week, at a specific fourth dimension, because you have insights that traffic on Facebook is generally higher at that time.

Facebook gives yous the option to schedule a live stream up to one calendar week in advance and also notify your audience about the upcoming stream. Here's how you tin can schedule your alive stream in advance:

Pace 1: Open up your Facebook page and start setting upwards your live stream the way we explained in the previous section. On your left, you volition notice an option to schedule your live stream. Click on that option.

Step 2: You'll now see an option to set a fourth dimension and date for your live stream, and this will exist showcased in your announcement mail service. You tin now make the aforementioned customizations that you brand to a regular alive video, similar adding a description, selecting your audience, etc.

Step 3: Yous tin can as well option an paradigm to accompany the annunciation post for your alive stream. Facebook states the platonic image ratio to be one.9:1.

Footstep four: Once all the fields take been filled, on the lesser of the folio, there'll be a grayness 'schedule live video' button, that will turn blue, indicating that the stream is set up to be scheduled. Click on that push button to schedule your live stream.

4. How to Facebook live stream to multiple pages?

Facebook Live's Cantankerous-Posting feature lets you reach a wider audience and gives them multiple options for tuning in to your live stream. This feature allows you to publish a single broadcast across multiple Pages as an original mail service. Let'southward explore how you can apply this characteristic. For you to exist able to crosspost your Live video from multiple pages, you lot need to link up the pages you lot want to stream from. Here'south how that tin be done:

Step 1: Open your Facebook page and click on 'settings' at the top right corner of your screen.

Step ii: Select the choice for 'cross posting' from the left column and add together the page you would want to crosspost with from the list that shows up.

Stride three: There are two options to manage permissions for crossposting. If you select the 'automatically mail service' option, then your alive streams will exist posted from both pages without the need for approving from your side. If you select the 'manually post' option, the crosspost has to be approved by an admin or editor of your page before the stream can begin. Once done, click next.

Important: Recall that the pages you have linked with your page for crossposting, need to confirm your asking earlier the relationship tin be established. You tin can copy the link and transport information technology to them so that they can see their pending confirmation requests.

How To Enable Crossposting For A Scheduled Facebook Live Broadcast?

At present that you have learned how to link your page with another page to crosspost your live stream, let us tell you lot how you can enable this characteristic for scheduled live streams.

Step one: Once you have scheduled your Facebook live stream by following the steps described in the earlier sections, locate the three dots on the upper right corner of your scheduled live video, and then select edit post.

Step 2: Under settings, you will find an option to crosspost. You can choice more than than 1 page to crosspost with. Once you are done, click on 'salvage' to enable your crosspost.

Earlier you determine to start crossposting with other Facebook pages , here are a few pros and cons of the process  that yous should be aware of:

Pros

• It's always a smashing idea to collaborate with other popular pages which have an existing follower base. That way, yous can tap into their network and attain a wider audition past gaining visibility through the crosspost.
  
• Y'all will exist able to see the stats of the alive stream and the metrics of the stream can help you lot identify which page has a greater achieve and is getting more than views.

Cons

• The comments on your Facebook page'south live video will not testify up on the other page'southward stream. So, you lot take to go on switching pages if you want to check out the reactions and comments on the other folio.
• You cannot crosspost from a mobile device, and then you lot demand to ready up a live video from your computer every fourth dimension y'all want to crosspost, which can be slightly inconvenient if you do not have the setup.
• If yous take enabled 'automatically post' on your crosspost, the other page will publish a word-to-word re-create of your stream on their Page. This tin exist a problem if they have a different phone call to action than yours that they want to promote.

5. How to download your Facebook live video?

Yous can download your Facebook alive videos on your device and then you can repurpose them to create more than content. Here's a step-by-pace guide that will show you how to download a Facebook live video from your page, contour, or grouping.

Step 1: One time your Facebook live video has concluded, information technology will get automatically added to your timeline as a video post. Click on this video to get in full screen.

If it is a live video that has previously concluded y'all can observe it in your video library. If you have a Facebook group or page - your previous live videos will show upwardly on the main screen tab, and so you don't demand to scan through all of your video files.

Footstep 2: Click the '...' button on the acme right corner, and it will show you an option to 'Download Video'. Your screen will automatically refresh to testify yous only your video.

Step three: Click the three-dotted button on the meridian right corner again and then select download. Your video will be saved to your device.

6. Multistreaming your Facebook live videos

Wouldn't it be corking if you wanted to become live on multiple platforms at the same time - well, technology can make that happen for you.

There'due south a multistreaming option that is easy to use and lets you lot characteristic on multiple alive streaming platforms like YouTube, Instagram, Facebook , Linked In, and more, at the same time. There are several benefits to using this choice. Here are a few that we could think of:

• Wider Reach – This one is a no-brainer and the elevation reason why people choose to multistream. If yous are streaming on YT, Facebook, Instagram, and Linked In at the same time, information technology helps you attain out to a much wider audition than if you were streaming on simply one platform. If your content is good, viewers volition chop-chop turn to loyal followers of your make on dissimilar social media platforms.
• Saves Time and Effort – Imagine if you have to exercise a one-60 minutes live stream on iii platforms individually. That is 3 hours of your day wasted doing the same thing over and over. Multistreaming lets you do information technology in i go, on all three platforms, saving you a lot of time and effort in the procedure, which can exist used for other important stuff.
• Compare Your Achieve – While multistreaming, you can see insights of your viewership parallelly across all platforms. This helps you compare your attain on diverse platforms and draw insights about where your attain is greater. One time you lot have this information, you can cut out the low-performing platforms and focus on streaming your content on the platforms with greater reach.

If y'all are wondering at this indicate whether multistreaming will benefit your brand, in that location's a very elementary way to effigy that out. Beginning by request yourself if y'all have an existing audience. If yes, on which platform is that existing audience?

Multistreaming won't offer much value to brands that already have a strong audience base on a certain platform. For instance, if y'all are a gamer who streams your gameplay alive on Twitch, you might want to pass on the multistream idea, since Twitch is your main platform and that'southward where most of your audience is.

In an earlier article , nosotros talked to yous about the 90-10 rule, where you lot should be channeling 90% of your focus on building content for i principal platform while using the remaining 10% to repurpose content for other platforms to guide viewers towards your primary platform.

While multistreaming is a great tool worth experimenting with, the bigger question y'all should be request here is: Which platform becomes your primary platform and which platform becomes your ancillary distension platform?

There'due south a unproblematic rule of pollex to decide that – your audition decides which platform becomes your chief platform. Based on your product, your targeted demographic, and various other parameters, you can make up one's mind on your master platform. To know more nearly this, read this article in which we reply the question – ' Which channel will you use? '

All these different platforms require unlike live approaches. YouTube lives usually have a greater discoverability aspect to them, which is why yous need to practise your longtail keyword research really well for ameliorate reach. Facebook lives have a more 'live hither, alive now' philosophy, where your viewers simply happen to stumble upon your content. So your alive stream needs to mould itself according to the needs of the platform that it's using.

If you are convinced that you want to multistream for your brand, we tin help you get started. You lot would demand to use multi-streaming software like Streamyard or Ecamm Live for this purpose.

Considering we utilize Streamyard ourselves for the show besides as for all our live streams at InVideo , nosotros highly recommend that software for you to get started. Information technology is super like shooting fish in a barrel to follow and y'all can be up and running in minutes with this tutorial.

7. How to prepare up for Facebook alive streaming?

You are fired upward and ready with your own ideas to begin your first-e'er live stream, but do you lot have the set-up needed for it? The setup is important to make whatever alive video look bonny and professional for your followers. There are some minimum requirements you demand to address for you to be able to do a good Livestream:

A. Adept Processing Power

A live stream is possibly going to exist the heaviest brunt on your computer, heavier than fifty-fifty video editing . Then, y'all need to ensure yous take a calculator that'south upward for the job and has the right specs to support a live stream. Gaming computers are usually a dandy choice because of their insane processing power . Our recommendation is to get a min Quad-Core Intel® i5  (6th Generation) with at least eight GB of RAM for live streaming. Anything with a better configuration volition just make things easier and smoother.

B. Stable Cyberspace Connexion

Most broadcasters recognize the critical role of network connections in creating great live videos. As a result, 1 of the most common questions we receive is about the minimum net speed requirements to stream effortlessly. There is no ane answer to this and it comes downwards to the resolution at which you intend to stream.

Annotation: Bandwidth and speed are not the aforementioned .

Your ISP might declare your upload bandwidth at x Mbps, but the best upload speed y'all can achieve in reality can be much lower. Our advice is that you exam your upload speed with an 'Just Me' alive video that yous can and so delete. Also, focus on stability . Practice your best to ensure a stable connection. You tin boost your connectedness by connecting straight to the modem, and disconnecting additional devices that might consume up your stream speed.

C. Camera

Believe it or non, that's a webcam shot and a pretty good one at that. In fact, Steve Dotto does all his live streams using a webcam. But yous have a choice- you tin either go with a good webcam that will fix you back past effectually $100, or a skillful DSLR that will set you dorsum past effectually $800 – $m. As you lot can run across, there is a major price divergence and hence, if y'all just demand professional-quality, don't have the budget and if it's going to exist a while earlier you're going to be able to spend that kind of money, then definitely go for a webcam .

But if you're thinking allow me get started with a webcam right at present and 2 months subsequently I will anyways upgrade to a DSLR, nosotros'd recommend you don't spend on a webcam but instead, just wait it out and go along doing lifestreams using your in-built camera/existing set-up. It won't look corking but you can test out your content and starting time building an audience from day one if yous're bringing them value, and then once you're set to commit, go all-in with the DSLR. The sooner yous tin can become there, the ameliorate. Merely having said that, always remember that your audience is looking for connectedness and non perfection.

1 thing worth noting about making the transition from webcam to DSLR is that yous will demand a consistent power supply without which your DSLR will shut downwardly. This is what discourages quite a few creators from switching to a DSLR. However, a workaround to that is using a dummy bombardment , which is substantially a battery that tin can be continued to a power source.

Some other essential thing to remember when you're choosing a camera is to make certain you lot get a clean HDMI feed from it during your live streams. This ways that the feed will just display the camera signal and non all the other icons (like the bombardment), that y'all wouldn't want to display on your Livestream. That'south one of the reasons why we recommend the Sony A-series cameras since they do that right out of the box as opposed to others like the Canon M50.

However, in the outcome of you lot already owning a camera that's not Sony, here's a workaround that you lot could use.

D. Sound

If you don't have a lot of time, energy, or coin to commit to live streaming correct now, information technology will be wise to spend all of what you have on getting high-quality audio . This is considering we take observed that people are willing to put up with poor video quality if the accompanying sound is of skillful quality, but they simply will not tolerate poor audio quality on a live stream.

Nosotros recommend that you simply choose a skillful USB mic since it will fetch you lot astonishing audio quality without all the complexity. Most people will go overboard with the audio set-up by including a gold-standard mic and audio mixer when all they needed for gold-standard alive streams was a USB mic , similar the Samson Track Pro.

What's more than of import is the positioning of the mic- the closer it is to your oral fissure, the clearer the audio . Then, don't fret about your mic being visible in your video since your audience knows you are using 1 and it doesn't in whatever style take away from the visual aesthetics of the Livestream.

E. Lights

About people that are getting started with any kind of video content love natural lighting , simply a give-and-take of alarm- natural lighting can cause a lot of frustration since the conditions, fourth dimension of the day, etc. are all externalities that volition affect your video merely are beyond your command. In fact, generally, the look and experience volition heavily vary even if y'all are recording your live streams at the exact aforementioned footstep and at the verbal same day and time every week. This is often a major contributor to you postponing your live streams to another day.

You would ideally want to remove all obstacles that foreclose you from wandering off your path and hence, investing in lights will be the way to go.

Ring lights are perfectly adequate for most people, since they usually also come with a mount in the heart for the camera, and give you a uniform and even light distribution beyond the entire frame of the shot y'all are in.

They will only fix you lot back by roughly effectually $200 and will go the job done. I thing worth noting is that if y'all wearable glasses, nosotros strongly recommend you to either take them off for the duration of the video or suit the angle of the lighting to brand sure you avert the glare.

F. Backgrounds

Once yous have the lights, camera, and sound in place, you lot should exist thinking most the background. It is one of your video's most critical elements and one of the most difficult things to get right for near people.

Why is information technology so important, you ask? Well, it single-handedly creates the environment that you want your audience to be in. We would highly recommend you to not utilize a green screen for a Livestream because information technology could feel amateurish if yous do not know what y'all are doing. Instead, you should curate a background that's quintessentially you lot.

For example, take the YouTuber ' My Bourbon Journey ', and how his video background, which is basically just shelves of bourbon, is something that perfectly describes who he is and what his interests are.

Another reason why your groundwork should be something uniquely 'you' is because it can serve as a great talking indicate for your audience; forming new relationships in the process. So, information technology's worth taking the fourth dimension to set up information technology up.

On the other manus, if you do not invest whatsoever time into making certain you take a decent plenty background, it sends the wrong point to your audition. Information technology is a not-verbal cue saying that you simply cannot be bothered enough to put in the effort to brand your Livestream look skilful, and that is non the kind of message you should be sending out. For example, y'all wouldn't want to exist taking marketing advice from someone whose background looks super messy and neglected.

While you should be bothered about your presentation, you shouldn't exist obsessed with being too formal. If, for case, yous were to have your canis familiaris in the background, or take your kids walk in, those would definitely drive your engagement and be the best things that could happen on your live stream. These are perfectly adequate occurrences and oft very entertaining for your audience to picket.

At present, we don't completely discourage the use of virtual backgrounds. They can definitely exist used just they need to be done properly with the right lighting and a green screen. The biggest observation we have made over the years is that most people either want to do things perfectly or don't want to do information technology all. Only, in reality, half the battle of live-streaming is only doing information technology, and if you lot're not doing information technology, you are non progressing at all. So, the worst thing you can do is wait until things are perfect and and then go live.

Nonetheless unsure of what you should get? We've made a snapshot list of what you lot would need for live streaming keeping all budgets in mind. So you can cull your gear, i.due east. camera, lights, and audio from our recommended list of equipment .

8. 10 actionable ideas for your Facebook live stream

For those who want to venture into Facebook Live Streams, it is natural to inquire the challenging question, what should you make a live stream on? We have compiled 10 piece of cake ideas for you to get started on:

Idea #1- Interviews And Discussions

A very popular live stream idea is to invite an adept on the stream and interview them about a relevant topic. It can likewise exist a mutual word betwixt ii or more participants. A great example of this is our show with Steve Dotto, where he invites a new invitee speaker every week and interviews them on a topic that our audience wants to know more nigh.

Idea #2- Production Guides And Tutorials

This is a corking way to promote the employ of your products and give the user a live demonstration of the usage and effectiveness of the production. For example, here is a demo video of distress paints streamed live by artist Tim Holtz on Facebook.

Idea #iii- Production Launches

If you are a brand with a large product launch coming up, y'all should definitely consider launching your product live on Facebook. It creates a lot of buzz and you lot can promote the launch days in advance. Here'due south the live video stream of Marker Zuckerberg from Facebook HQ, for the product launch of the 'Facebook Live' feature in 2016.

Thought #four- Q&A

This is a pop pick of live stream for major brands and influencers on social media. This works best if you accept an existing user base that engages with you lot enthusiastically on your other live videos. Here's an example of a Facebook live Q&A by telecommunication company KCom.

Idea #5- Facebook live events

Live events are a corking fashion to brand your viewers experience part of an outcome that they cannot physically attend. For instance, football matches are live-streamed for their fans on Facebook so they don't miss them.

Idea #6- Performances And Fundraisers

Facebook is a great platform for you to alive stream performances and host simultaneous fundraisers, always endearing you lot to your followers. Here'due south an case of such a fundraiser hosted past famed DJ David Guetta on Facebook live:

Thought #vii- Alive Stream Gaming

Calling all gamers, this is your gilded opportunity to become your Facebook followers to tune into your gaming journey live. Although Twitch is a popular platform for gamers to alive stream their gameplay, Facebook Live has been a recent favourite for gamers owing to the diverseness of the audience on the platform. Here'due south pop Argentinian footballer Sergio Aguero playing GTA live from a Facebook page:

Idea #eight- News And Announcements

If you lot have to share some important news with your followers, perchance about a restock of a product or an upcoming sale, you can always ditch the traditional status update for a fun Facebook live. Information technology gives you a chance to be expressive, connect with your followers and keep them engaged. Here'southward an example of America's Superlative Model Goggle box Show using Facebook live for much-anticipated contestant reveals.

Idea #9- Go Live With An Influencer

A super constructive idea to grow your post-obit is to go live with an influencer, who can talk about your product on live. If you are an dress brand, you tin can go live with a way influencer and accept them showcase your clothes live on the stream. Influencers have a massive follower base of operations and can assistance you grow your brand. Here'south a carve up-screen live on Facebook influencer marketing:

Thought #x- A Regular Live Show

If you accept a swell content idea, yous can make a regular show out of it. Take, for case, comedian Iliza Schlesinger who has come up with a regular live show called ' Don't Panic Pantry ', where she live streams cooking at home with minimal products owing to the coronavirus outbreak. She hosts this show live every week with her chef husband and it has a dedicated follower base.

ix. 10 Facebook live tips to create pro Facebook lives

Tip #1- Engage with your audience

The whole point of going live is to take a real-time interaction with your audience. You lot tin can do many small gestures to engage with those that tune into your Facebook live video - like address those who join in early and ask them where they are from, read out interesting comments, and respond questions by addressing the viewer with their first name.

Tip #two- Pivot corking comments to the top of the chart

If a viewer has left a slap-up annotate or has asked an engaging question that may start a chat and increment interaction with others on the live video - don't forget to pivot it. Since a pinned annotate becomes the offset one people meet and read, you can pivot your own comment giving your audition data almost the alive, redirecting them to links, or giving them cues to collaborate with you lot.

Tip #3- Get consequence participants to engage with the live audience

If you're live streaming on Facebook from an event, you lot can share the experience with your audience improve by letting them interact with the people at the upshot. For example, if it is a operation-based outcome, you can take your audience backstage and interview the performers on alive stream, and you can also create vocalization-pop content that is essentially talking to people at the place and asking them questions virtually the effect their experience. This will requite your audience a much amend experience of the event than just a stream of the performance.

Tip #4- Let people know when y'all are broadcasting so they tin join

When you schedule a live broadcast and tell your audition nigh it, those interested will make it a bespeak to bring together in and many may fifty-fifty share it with their friends. You lot can as well promote a scheduled live on Facebook groups you are a office of and on your other social media channels.

Tip #v- Have skillful lighting atmospheric condition (shoot most a window and not in front of it)

While we take discussed lighting solutions to a higher place , we want to reiterate why it is important for you to exist well-lit during your Facebook live. If you don't desire to immediately invest in a ring light - simply identify yourself well-nigh a window such that the natural light falls on your face and body. Do not sit in front of the window - this will lead to a very intense backlight that won't make for a pleasant viewing experience. For example - this would be a bully spot to get live.

Tip #6- Do practice alive videos

You can practice going live on Facebook by keeping the live viewership open 'Only to me' privacy setting. You will get this option when y'all click to offset a alive video. This will permit you lot to do a couple of practise runs before you're ready for the existent live. Y'all can use these videos to test your lighting solution, audio and content delivery.

Tip #7- Leave your audience with a call-to-action

When people join your live it is normally to see what yous're upward to or learn something from you - this means that they are invested in you and your content. You must employ this opportunity to redirect them by giving them a phone call to activity. Y'all can ask them to sign upwardly for your weekly newsletter, follow you lot on Instagram for daily updates, sign upwards for your grade or buy a production you recommend or sell.

Tip #viii- Add together a custom thumbnail to your live video

You can now add a custom thumbnail to your Facebook live video, like Ian Anderson Grey does in the example beneath.

Here's a simple stride-by-stride guide to doing this:

Step 1: Go to Creator Studio and sign up with your Facebook credentials. This volition automatically link all your pages and groups on Facebook and get them into the Creator Studio.

Step ii: Click on Live videos on the left-mitt side menu and can cull to add a thumbnail for videos that take ended, are currently streaming, or are scheduled for later. In this example, nosotros will show you how to add it to a scheduled live video.

Step 3: Click on Create New for a drop-downwards menu and choose Get Live from the options.

Step 4: Add your thumbnail forth with the other details and schedule your Facebook live for later. It is pretty much the same procedure for videos that have previously ended or are currently streaming.

three things to call up when creating your Facebook alive thumbnail:

- It has to be less than 3MB
- Information technology has to be a JPEG or PNG
- It is recommended to use an paradigm that's 1920 x 1080 pixels.

Tip #nine- Proceed giving your audience context

People will continue joining your live as and when they discover information technology. In fact, the longer your Facebook alive, the more people may end up on information technology - and so only an introduction at the first won't make sense. You lot volition have to go along addressing new audiences in intervals and give them context nearly the live and what you're talking almost.

For example - You tin say "For those but joining the states, My name is John Doe and today I am going to show you how to brand a fresh new lather bar using leftover soaps. We accept just finished scraping old soap bars and we're ready to melt and pour."

Tip #10- Promote your video later on the live

It doesn't end with the live - there is a lot of opportunities to reach new audiences after your Facebook live has ended. When a live video ends information technology automatically gets added to your timeline. You tin now share this video across all your groups and pages - encouraging those who missed information technology to watch information technology. Do so past writing a fresh new description that gives them 3 reasons how this live video will add value to their life. You can likewise share a link across your other social platforms and go people to see your live video.

Most importantly, you lot can download your live video and repurpose it into value-adding snippets and bytes and share them with your audition to redirect them to the main video

x. How to analyse your Facebook alive and iterate?

Then, you have completed your live stream set up-upward and yous can go live at whatsoever moment, but how would you clarify your live stream's performance? Well, Facebook has yous covered. They have an option chosen 'Page Insights' where you can track a diverse range of metrics for all your content.

Track your post performance and see how many people saw your alive stream, commented on information technology, shared it, and more, through Facebook's analytics tool.

With Facebook's video engagement statistics , you can effigy out which Livestream received more engagement from your viewers, which tin can, in turn, assist you empathize what kind of content your viewers are responding to. Date usually ways whatever sort of activity that your viewers have taken on your video – like commenting, reacting, or sharing.

Your viewer retention metrics tin can be highly insightful. While looking at your ' Top Live Viewers ' graph, which shows you how many viewers watched your alive video at unlike points of the stream, see if there is a particular place where many viewers dropped off. This would mean that the content failed to engage them after that point and you could try something different.

Along with the above insights, look at the break up of 3-second, 1-second, and ane-minute views. Try to improve the ratio of three-second to 10-second views as a starting point to assess the improvement in your live streams.

eleven. Repurposing: How to utilise your Facebook alive to generate more content

If you have 1 big piece of asset that is high-value and in-depth in terms of content, what you would want to do is have this piece and repurpose information technology to all-time fit unlike platforms. You would also want to extract multiple smaller meaningful pieces of content from the main piece. A few means to exercise this are as follows:

i- Turn the content and insights covered in the live video into a detailed weblog so that it can exist indexed past Google – At InVideo , nosotros did this for every episode of our live show - ' Between You and Me ', and this piece you are reading now is a prime example of it

2- Plough it into a podcast and distribute it across audio platforms – Every leading media publication is at present venturing into podcasts where they take their major video stories and plough them into interesting podcasts. For example, leading publication Vox runs The Weeds Podcast on politics and policy, where they discuss topics that they have covered throughout the week in print and digital media.

3- Plough it into snackable pieces of content that can be used beyond the month – A very convenient idea for a snackable video is to choice an of import quote and make a small-scale snippet around it.

At InVideo , nosotros shot a live video with Kim Garst and we turned one of her quotes into a snackable video for our Instagram.

4- You can option upward an interesting insight from your chief content and post a short video around it to generate conversation. We did the same with Mark's insight on how brands need to stay relevant during the pandemic.

5- A teaser is a tried and tested hype generator that never fails to capture your viewer's attention. Here'due south how we fabricated a short lead-upwards video to the main video with Marking Schaefer:

six- You lot tin can also become for seize with teeth-sized explainers which break downwards what the principal video is virtually in not more than than 10-15 seconds.

We know what you're thinking - how practice y'all repurpose all of this content on your own, you're not a pro at editing and you lot don't accept so much fourth dimension on your hands.

Well, that's why nosotros're here - our online video editor is very intuitive and super simple to apply - and you'll be creating a month's worth of content from one live video in no time. With InVideo , it will take less than 15 minutes to create roll-stopping videos.

You tin choose from over 5000+ templates and 12 one thousand thousand+ stock footage . Not only that - yous can add effects, texts, stickers, and music to make your video complete.

Let'south take the example of our live show with Molly Mahoney on Just Between You & Me.

We hosted this live stream on multiple platforms like Facebook, YouTube, and our own website and it has now been repurposed into many content pieces that are easy to consume and add value to our audition on social media.

For example, we created this explainer video that quickly summarises i of the discussions we had on the live stream. It gives our audience quick and actionable insights and also catches their attention to scout the total episode if they're interested in the topic.

Use this template .

Next, we took out some bully snippets from the live stream and turned them into snackable videos that requite small doses of information - giving people a peek into what the live discussion was similar.

Use this template .

Yous can also create quote videos that are easy to consume and brand for shareable social media posts, like this i.

Utilize this template .

And lastly, we also repurposed the live stream into an exhaustive article that deep dives into the concepts and insights shared on the alive show.

That'due south how one Facebook live video can be a mothership of content that lets yous continue adding value to your audience.

12. FAQs

1. How to save Facebook live videos?

Whether you're saving a live video that you broadcasted on your profile, group, or page - the process is the same. Follow these 2 simple steps.

Step ane: After you lot are done broadcasting live, your Facebook live video is posted on your timeline. Detect the live video you want to save (if it is a previously broadcasted live video, y'all can search for it in the media library) and click on it so the video becomes full screen.

Footstep 2: Click on the three-dotted button on the height correct corner and it will requite you an selection to save the video.

You tin at present visit your saved media library on Facebook (in the menu on the left-hand side of your homepage on a desktop) and you'll discover your live video in that location.

ii. How to sentinel Facebook live?

If yous want to watch alive videos on Facebook using your desktop, only click on the 'Sentry' button on the left-hand side bill of fare on the homepage. You can then click on 'Live' to see the listing of alive streams that are currently being broadcasted.

If y'all want to watch live videos on your mobile - you lot can click on the video icon next to the home icon on the peak bar and choose the alive video tab.

three. Is Facebook alive free?

Facebook is a gratis platform and if you take an account on Facebook, yous can circulate live at no extra price - making it one of the best options for live streaming if you're simply beginning.

Wrapping Upwardly

We've given you a playbook to get started with Facebook live streams, and nosotros have fabricated it easier than ever for you lot to get started. Merely, it is you who has to striking the play button, and as we've stated before, the biggest bottleneck to doing a live stream is y'all. Let go, and start today- with what you have, and build on the fly. And, if you do hit a bottleneck yous can always reach out to the team at InVideo.

If yous found this article helpful and y'all're also thinking of leveraging videos for your business or brand, you should definitely bank check out our guide on how to make videos and this list of 200 youtube video ideas we put together.

Don't forget to share this commodity with your friends so they can outset live streaming on Facebook besides, and if you have any questions, drop them in the comments below.

Want to be a part of a community of creators, just similar yourself, discuss marketing strategies, and of course, inspire each other? Join the InVideo community – a place for you lot to connect and acquire from 25,000+ other video creators like yourself.

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Source: https://invideo.io/blog/facebook-live/

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